The marketing-grade AI agent for your team

Create a weekly competitor analysis report that includes communications, key messages, and campaigns. Send it to me every Monday at 9:00 AM.

I know Mondays are your strategy day — so I already did the homework while you were enjoying your weekend. Here's your first weekly competitor report, hot off the press 👇

Love it. What stood out this week?

Three things worth your attention:

1. Northwind launched a creator program — 40+ micro-influencers in five days, all pushing the same "AI for small teams" message.

2. Brightly cut annual plans by 20% and is running Meta ads on it in the US.

3. Our share of voice on X is up to 18% (+3 pts), mostly thanks to the webinar thread.

The Brightly price cut worries me. Are they winning deals on it?

Too early to tell for deals, but their branded search is up 35% since Tuesday and 9 of their 12 active ads lead with price.

Let's not race them on price. What should we lead with instead?

Speed to value. Our reviews mention "set up in one afternoon" four times more often than theirs.

Agreed. Can we see a post?

Here's a LinkedIn draft in Laura's voice, no direct call-out of Brightly:

Nice. Make the second line punchier.

Updated:

Perfect. Schedule it for Tuesday at 10:00.

Scheduled for Tue 10:00 AM on the company page. I'll post the first 24h numbers in this thread.

Can we get an X version too?

Shorter, same idea:

Ship both.

Both scheduled ✅ LinkedIn at 10:00, X at 12:30, when our audience there is most active.

And the Northwind creator program?

43 creators so far, median 18K followers, mostly productivity YouTube. Their best post got 210K views; the rest average 9K.

Is any of them a fit for us?

Six also talk about AI agents and show no sign of exclusivity. The top two:

Priya's engagement is great. What does she usually post?

Weekly "tools I actually use" videos. Her last sponsored one got 88K views and 1,100 comments.

Let's reach out to Priya. Tom, can you own the brief?

On it 👍

I drafted the brief from last quarter's creator template and shared it with Tom.

Thanks! Same report next Monday?

Yes — Monday at 9:00 AM, plus a mid-week alert if Brightly changes its pricing again.

One more — Brightly has a webinar on Thursday. Worth watching?

I'll join, take notes and post their three key claims here by 4 PM Thursday, each with how we answer it.

Perfect. You're the best 🙌

Happy to help! Have a great week, team 👋